16 March, 2010

Earth Hour India 2010

Earth Hour started in Australia in the year 2007 where million homes, stores and businesses switched off their lights for an hour to campaign for the cause of climate change. It was a huge success and now, Earth Hour is a worldwide campaign - spreading across the continents and diverse regions of the world.

Earth Hour India started in 2009 where millions of Indians observed it making Earth hour 2009 a global success initiative. Earth Hour India 2010 is being held on March 27th, 2010 at 8.30 p.m for an hour.

Earth Hour India 2010 with Abhishek Bachchan as its Ambassador this time, is set across cities like Delhi, Mumbai and this year Earth Hour is being taken to Pune, Ahmedabad, Hyderabad, Bangaluru, Chennai and Kolkata besides other Indian cities.

The Earth Hour initiative is one theme which encourages people to stand up against degradation of our planet due to high levels of carbon emissions.

When Carbon Dioxide is released into the atmosphere, it forms a layer which blocks the heat from the earth’s surface to be reflected back to the sun. This effect called ‘the greenhouse effect’ causes the earth’s temperature to rise, leading to devastating changes in weather patterns, rainfall patterns and oceanic currents among others.

Besides carbon dioxide, the other gases that affect the atmosphere are: methane, nitrous oxide, water vapor and cfc’s. The sectors responsible for the emission of such gases are the household sector, industrial sector, transport sector and power sector.

Global Warming is increasing at a rapid rate, glaciers are melting causing the sea levels to rise, which in turn are gradually submerging coastlines and islands.

New economic modelling indicates the world has just five years to initiate a low carbon industrial revolution before climate change becomes an unwelcome guest. However, it can be done, and the long term benefits will be huge. Earth Hour followed by masses worldwide are putting in efforts to fight climate change and to conserve world energy resources.

Earth Hour India 2009 saw Icons of history like Qutub Minar, Red Fort, and Humanyun’s Tomb and Chatrapati Shivaji Terminus switch off their lights. The country's organizations like Reserve Bank of India, ICICI, Google, Taj group of hotels and PVR, to name a few, too observed this initiative last year. India's educational institutes like IITs, IIMs, Jamia Milia Islamia, JNU among several community organizations and religious groups took the campaign forawrd and made it a success all the way from Cochin to Gangtok and Dehradun to Bubhneshwar!

This time, Earth Hour India has spread itself over social media platforms:

The official Earth Hour India Site http://earthhour.in/

Fan Page of Earth Hour India on Facebook: http://www.facebook.com/OfficialEarthHourIndiaPage

Cause Page on Facebook: http://www.causes.com/causes/241272

Earth Hour India on Twitter: http://twitter.com/earthhourindia

Earth Hour India Orkut Page on http://www.orkut.co.in/Main#Community?cmm=60087030

Earth Hour India Channel on YouTube: http://www.youtube.com/EarthHourIndia

Earth Hour India 2010 has a host of online activities for everyone - right from signing up, supporting the cause, partnering with organizations, Graffiti Board, games, contests; down-loadable logos, posters, badges and sporting a Twibbon, all of this is present and more!

You can make Earth Hour India 2010 happen in your own small way. Build your own earth hour team [consisting of your family, friends or colony people], Spread the word about Earth Hour, write letters to your local businesses, stores and restaurants informing them about the significance of Earth hour; involve yourself about it with your local newspaper or television channel; Organise games and activities in your neighbourhood and spread the message to all whom you can.

Get together, make Earth Hour India 2010 happen. You alone have the power to do it - take that first step - sometimes darkness is a good thing. Switch off - on March 27th, 2010 at 8.30 p.m and observe Earth Hour with the rest of our World.


Venice :)